Full Exclusive Report: Analysis, forecasts
& recommendations for attractions in 2024
bookingkit Industry Report
in cooperation with VDFU and Arival
Our latest industry report is your playbook for staying ahead in 2024! Dive into comprehensive recommendations for attractions and gear up to outshine the competition.
What you will learn from the Report:
Invest in additional online sales channels
Besides your own website, having the broadest possible presence on different OTAs and online sales channels like GetYourGuide, Viator and Google Things to do ensures relevant, stables sales throughout the year.
Leverage promotions, campaigns and vouchers
The strategic long‒term use of booking incentives, such as promotions, campaigns, targeted group offers and vouchers, guarantees increased demand as well as a smart use of resources and more stability.
Open the doors to digitization for a better customer experience
Technological infrastructures and joint initiatives encourage bookings. Digitization can help maintain an optimal visitor experience as well as compensate for shortage of qualified personnel.
Author:
Frank Scheibe is a tours and activities industry expert. He reports on the latest facts, figures and trends in the bookingkit blog and the bookingkit newsletter. In his free time, he enjoys spending time with his kids and family, playing sports and eating good food.
The Price is Right! Retailing Strategies That Increase Profits
Did you attend our interactive workshop, "The Price is Right! - Retailing Strategies That Increase Profits", where we unveiled 8 time tested pricing techniques? We hope you left feeling inspired and armed with valuable insights and best practices to boost your profits! The presentation is now available for you free of charge:
Key takeaways from the Workshop:
Understand your business model
This encompasses familiarity with both your fixed and variable expenses, an understanding of your revenue sources, and an awareness of how alterations in pricing can affect your overall profitability.
Gain insight into customer purchasing behavior
Your booking flow isn't just a process ‒ it's an experience. Every customer goes through some specific steps on their booking journey, therefore it all begins with understanding your audience and their needs.
Deep dive into 8 bullet‒proof pricing strategies
Discover the keys to unlocking profitability and attracting new customers. What does charm pricing actually mean? How does anchor pricing work? What benefits does upselling bring to your business?
Author:
As founder & CEO of bookingkit, Lukas C.C. Hempel is responsible for sales, product development, and customer success. At the age of 18, Hempel founded his very first company, a game hosting service, followed by a series of IT, hosting, and consulting companies, and his own e‒commerce brand for fashion.
